PDF Ebook Visual Culture, by Richard Howells, Joaquim Negreiros
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Visual Culture, by Richard Howells, Joaquim Negreiros
PDF Ebook Visual Culture, by Richard Howells, Joaquim Negreiros
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This is a revised, expanded, and updated edition of the highly successful Visual Culture. Like its predecessor, this new version is about visual literacy, exploring how meaning is both made and transmitted in an increasingly visual world. It is designed to introduce students and other interested readers to the analysis of all kinds of visual text, whether drawings, paintings, photographs, films, advertisements, television or new media forms. The book is illustrated with examples that range from medieval painting to contemporary advertising images, and is written in a lively and engaging style.
The first part of the book takes the reader through differing theoretical approaches to visual analysis, and includes chapters on iconology, form, art history, ideology, semiotics and hermeneutics. The second part shifts from a theoretical to a medium-based approach and comprises chapters on fine art, photography, film, television and new media. These chapters are connected by an underlying theme about the complex relationship between visual culture and reality.
New for the second edition are ten more theoretically advanced Key Debate sections, which conclude each chapter by provoking readers to set off and think for themselves. Prominent among the new provocateurs are Kant, Baudrillard, Althusser, Deleuze, Benjamin, and Foucault. New examples and illustrations have also been added, together with updated suggestions for further reading.
The book draws together seemingly diverse approaches, while ultimately arguing for a polysemic approach to visual analysis. Building on the success of the first edition, this new edition continues to provide an ideal introduction for students taking courses in visual culture and communications in a wide range of disciplines, including media and cultural studies, sociology, art and design.
- Sales Rank: #388827 in Books
- Published on: 2012-01-10
- Original language: English
- Number of items: 1
- Dimensions: 9.70" h x 1.00" w x 6.80" l, 1.45 pounds
- Binding: Paperback
- 300 pages
Most helpful customer reviews
4 of 4 people found the following review helpful.
extremely recommendable introduction
By Alan Diaz
This book accomplishes exactly what the authors state in the introduction. It is an accessible and synoptic overview of many different theories, but at the same time doesn't sacrifice in depth and intellectual content. Even though it is clearly divided between different fields of theory and different media, the authors successfully manage to weave them together and offer really lucid accounts of the comparisons and relationships between them. The key debate sections also offer short but extremely useful fields of discussion that depart from the subject of each chapter. Personally, Im really impressed at how the large breadth of content is managed to be presented as a coherent whole (accomplished with an enjoyable language free of what could be considered "academic jargon"). I am new (self-taught) to visual and art studies, and this book provided me with a breath of fresh air after struggling with some of the texts that are mentioned and to which I can now return with more basic solid foundations. And, another (big) plus; it is really fun to read.
pd. The only minor complaint I have is a couple of spelling mistakes I detected:
-Damien Hirst is spelled as "Damien Hurst" (only appears once throughout the book)
-The book "The Reconfigured Eye" is attributed to W.J.T Mitchell, while the author is actually William J. Mitchell. Small mistake, but could be a problem if the real Mitchell found out ;)
2 of 2 people found the following review helpful.
Very Understandable
By L4ne
I am an art student. I am not reading this book for a class but for a better understanding of our visual culture today. This book is a wonderful read and very enlightening! What is so wonderful is that the author has a gift of explaining abstract ideas and putting them into a concrete world. I have a much better understanding of what others are talking about and seeing and can begin to "see" for myself!
3 of 4 people found the following review helpful.
Would give it six stars if I could
By Eric John
Speaking as a lecturer of Visual Media, this book is indispensable. It is the perfect combination of theory (mostly Continental) and nuts-and-bolts formalist analysis of everything from Cézanne to Jailhouse Rock. And yet, the author never gets so far up his on arse that you can't follow the logic.
Looking forward to making this my required classroom text book next year...
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